{"id":1919,"date":"2020-06-19T10:02:32","date_gmt":"2020-06-19T10:02:32","guid":{"rendered":"https:\/\/nancyannroth.com\/?p=1919"},"modified":"2020-06-26T13:11:41","modified_gmt":"2020-06-26T13:11:41","slug":"what-a-difference-a-books-name-makes","status":"publish","type":"post","link":"https:\/\/nancyannroth.com\/?p=1919","title":{"rendered":"What a difference a [book&#8217;s] name makes!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Publishers don\u2019t necessarily ask authors &#8212; or translators &#8212; before deciding what title to give any particular book.&nbsp;&nbsp;Lambert Wiesing and I assumed that the title of the German book <em>Luxus,<\/em> would be the English word <em>Luxury<\/em>.&nbsp;&nbsp;And it should have been.&nbsp;&nbsp;But what happened was what you see here. In German, the book sold well and had a lot of critical response &#8212; in fact it won a prestigious prize for the best essay of 2017; in English, there\u2019s been nothing.&nbsp;&nbsp;Lambert thinks the word \u201cphilosophy\u201d put Anglophones off, philosophy being widely considered difficult and narrow (and, I might add, pretty German).&nbsp;&nbsp;He\u2019s really just trying to say that <a rel=\"noreferrer noopener\" href=\"https:\/\/nancyannroth.com\/?page_id=1552\" target=\"_blank\">luxury<\/a> is an&nbsp;<em>aesthetic<\/em>&nbsp;experience.&nbsp;&nbsp;It\u2019s not about yachts or furs or jewels or private airplanes &#8212; at least not necessarily.&nbsp;&nbsp;It\u2019s about a mad extravagance (by your own standards) that makes you happy!&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publishers don\u2019t necessarily ask authors &#8212; or translators &#8212; before deciding what title to give any particular book.&nbsp;&nbsp;Lambert Wiesing and I assumed that the title of the German book Luxus, would be the English&#46;&#46;&#46;<\/p>\n","protected":false},"author":3,"featured_media":1978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"Small difference in title, big difference in appeal","bgseo_description":"The difference between this book's reception in its native language, German, and in English translation has something to say about how a small difference in title can make a big difference in appeal. ","bgseo_robots_index":"index","bgseo_robots_follow":"follow","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[189,259,182],"tags":[348,349,117,157,158],"class_list":["post-1919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aesthetics","category-language","category-translation","tag-aesthetics","tag-extravagance","tag-lambert-wiesing","tag-luxury","tag-luxus"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/nancyannroth.com\/index.php?rest_route=\/wp\/v2\/posts\/1919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nancyannroth.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nancyannroth.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nancyannroth.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nancyannroth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1919"}],"version-history":[{"count":6,"href":"https:\/\/nancyannroth.com\/index.php?rest_route=\/wp\/v2\/posts\/1919\/revisions"}],"predecessor-version":[{"id":1977,"href":"https:\/\/nancyannroth.com\/index.php?rest_route=\/wp\/v2\/posts\/1919\/revisions\/1977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nancyannroth.com\/index.php?rest_route=\/wp\/v2\/media\/1978"}],"wp:attachment":[{"href":"https:\/\/nancyannroth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nancyannroth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nancyannroth.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}