Thinking Fast and Slow

This is the title of Daniel Kahneman’s remarkable new book.  It  describes and evaluates two very different types of thinking in quite considerable detail: “intuition” (fast), and something more like calculation, or rational thinking(slow).  Kahnemann does a really wonderful job of demonstrating how profoundly most of us rely on the former, despite thinking of ourselves as essentially “rational” beings, and has many, many interesting things to say about the consequences, both for individuals and for enterprises involving many people. The thinking under consideration seems mainly that required for decision-making, planning and prediction, often  in businesses.  I’m  still wondering whether any positive value attaches to surprises, or what’s loosely called “creative” thinking…which I would think could equally well be fast or slow.

The image in from a review of the book by Marko Savić

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